Search Engine Optimization - FAQ

There are no magic wands when it comes to search engines and improving your website ranking. Commit yourself to the process. SEO isn’t a one-time event. The search engine landscape changes daily, so expect to work on your optimization on a regular basis. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. KEEP IN MIND every one of the tens of billions of websites out there want the same thing you do... to be at the top of a relevant search engine search. Be patient and be realistic!

SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. When you first launch a new website it can take up to 3 months to see great results.

Content is king, so be sure to have good, well-written content that will focus on your primary keyword or keyword phrase.

If content is king, then links are queen. Build a network of quality back links using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don't want the link.

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines. If you don’t have time to update your own site, talk to our team about our web updating services – prices from £20pm for an all-inclusive 24x7 service!

The bottom line in SEO is Text, Links, Popularity and Reputation. Keep in mind the search engines don’t and can’t read images or Flash animation.

Here are a few basic things to consider:

• Your domain name – choose it carefully and say what you do!
• Content is King: Think new, fresh, relevant content and don’t forget search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work.
• Give link love, Get link love. If content is king, then links are queen. Don’t be stingy with linking out. That will encourage others to link to you. BUT think quality, not quantity
• Search Phrases
• Keywords & Phrases
• Text links, image ALT attributes – all are important
• Avoid Frames, Flash and AJAX as they all share a common problem, you can’t link to a single page. It’s either all or nothing.
• Get blogging if you can. It's priceless!
• Understand Social Marketing. It IS part of SEO. There is a reason EVERYBODY else is doing it. You should be doing it too.
• You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored